Seppeltsfield has partnered with a retailer in China offering delivery of wine in as little as 29 minutes.
This follows the Barossa winery establishing a distribution and investment partnership with Along Jiuzhida, headquartered in Harbin city in Heilongjiang province, which operates a network of more than 300 liquor retail stores and e-commerce platforms across North Eastern China.
In addition to Along Jiuzhida’s liquor retail store network, the company has forged a speciality in expedited delivery, promising customer delivery in certain city locations within 29 minutes of being ordered.
Similar to the principle of Ubereats, wine can be ordered online, over the phone or via their mobile apps and promptly delivered door-to-door utilising a network of drivers and mobile couriers.
Seppeltsfield’s partnership with Along Jiuzhida includes a shareholding purchase in the distribution and retail business itself, with an investment made equating to a 2.5 percent ownership stake. The details of the commercial arrangement remain confidential.
The deal has seen Seppeltsfield launched this month in each of Along Jiuzhida’s stores and promoted online, including the estate’s recently released ‘Village’ Barossa table wines.
Along Jiuzhida’s capability in expedited delivery is backed by a strategic partnership with Chinese online retail giant JD.com, and an ability to plug into its door-to-door courier and delivery infrastructure.
Next year Along Jiuzhida will partner with fresh produce retailer Dili Fresh, to establish a network of convenience based stores-within-stores, and plans to rapidly expand its proprietary outlets across Heilongjiang, Jilin, Liaoning, Beijing, Tianjin and Hebei.