Stars Align For Mitolo Family’s New Icon Shiraz

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DESIGN CLINIC

When Frank Mitolo briefed Parallax Design on developing a super-premium McLaren Vale shiraz to lead his portfolio, he told them the wine was meant as a tribute to his father, Bruno.

Bruno was born to a viticulturist and was raised in the Italian region of Abruzzo. He arrived in Australia aged 14 to work the land alongside his brothers.

With him he brought an ethos from his homeland, the Abruzzo region — forte e gentile or strong and gentle. Bruno forged a new life in Australia that laid the foundation for his success.

They named this wine after the rare Marsican bear, native to the Abruzzo region. The same bear can be seen in the night sky over Italy forming the Ursa Major, a constellation that has been used as a navigational reference point for millennia.

Marsican is a fitting tribute to Bruno and the enduring influence he has had over the Mitolo family.

• This article was first published in the Design Clinic feature in WBM – Australia’s Wine Business Magazine, where Australia’s best wine label designers showcase their finest work.

parallaxdesign.com.au

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