Brown Brothers has a new name – the Brown Family Wine Group.
Executive director Ross Brown said, “The importance of creating an environment where each of our five incredible brands can equally thrive has never been more appropriate.”
For 130 years the Brown family’s sense of adventure and innovation has led them to create new wine varieties, push boundaries and develop vineyards in some of the best regions in Australia.
They have evolved from a single brand to a family of brands that now includes Brown Brothers, Devil’s Corner, Tamar Ridge, Pirie and Innocent Bystander.
The family says the time is right to support each individual brand under a company umbrella that clearly links to family heritage and philosophy.
“In choosing the name it was imperative that family was at the heart of it so that people could see we remain a fiercely independent family wine company that is positioning itself for generations to come,” Ross said.
Other Brown family members involved in the business include Eliza, Cynthia, Katherine and Caroline Brown.
Brown Family Wine Group CEO Dean Carroll said, “It’s such an exciting time within the company and this change signifies our deep respect for what the family and company have achieved to date.
“It also sets the direction for our aspirations for a sustainable future as a family wine company that authentically builds brands and leads categories.”