The Australian wine community will down tools from 24 to 28 July for the 16th Australian Wine Industry Technical Conference and Trade Exhibition at the Convention Centre in Adelaide.
It’s been six years since Adelaide hosted the world-class event.
The AWRI says registrations are strong and it all points to a fantastic five days.
“The return of the event to Adelaide and new partnerships such as those with the WFA Outlook Conference and the Maurice O’Shea Award Dinner have paid dividends in attracting delegates and trade show visitors,” AWRI managing director Dan Johnson says.
“All signs are pointing to the increasingly positive sentiment in industry being reflected in a large and upbeat gathering at the AWITC.”
Gary Fitz-Roy, managing director of Fair Events, which has organised the Trade Exhibition, says this year’s show is set to showcase the latest wine technology, equipment and services.
“We’ve secured industry leaders and niche and new suppliers, many of whom plan to give attendees a first look of their latest products, Mr Fitz-Roy says.
“Attendees will have the chance to perfect their grapegrowing, winemaking and wine storing processes by meeting with industry leading suppliers.
“Visitors have the opportunity to network, keep abreast of the latest industry trends, find solutions for increased productivity and become inspired to implement new innovative technology.”
The Outlook sessions at the Conference on 25 July are looking to bring some fascinating new perspectives to the event, with highlights including Dan Jago’s examination of how Australian wines are perceived in overseas markets, Chris Baddock from Pinnacle Drinks on the future of retail-owned brands and Ian Harper from Deloitte discussing the future competition framework.
After the terroir-focused sessions that open the technical content, the spotlight moves to the latest science in vineyard health, wine flavour, authenticity and productivity, with a strong mix of overseas and local speakers.
“The final session of the conference will, as always, have a focus on the future,” Dan says. “Louisa Rose from Yalumba will speculate about the winery of 2050, Professor Peter Hoj from the University of Queensland will consider the scientific opportunities that will disrupt the way we currently do things and Tim Costello from World Vision will challenge the audience to address our industry’s social responsibility challenge.
“The final speaker will be internationally-known social researcher Mark McCrindle from McCrindle Research. He is known for his inspiring presentations – we can’t wait to hear what he has to say.”
As with all technical conferences, this one will have a strong emphasis on networking and social activities with a performance by The Yeastie Boys at Fowler’s Live on North Terrace on Tuesday 26 July.
WBM – Australia’s Wine Business Magazine, is a media partner.