Wine Tasmania has issued an invitation for Australian wine trade representatives to participate in a wine-focused visit to Tasmania in June.
Comprising a two-day visit in late June, 10 selected wine trade representatives will taste their way around the island, meeting wine producers and sampling their wines, as well as a food, cider or whisky producer or two, while soaking up the breathtaking scenery and lifestyle of the island.
Wine Tasmania CEO Sheralee Davies said that visiting Tasmania was the best way to experience the island and its wine and to gain an appreciation of its diversity.
“We’ll be showing (and tasting) as much of Tasmania as we can squeeze into two days!” she said.
“This is an outstanding opportunity for wine trade representatives to experience for themselves the spectacular island we are privileged to call home.
“With around 40 percent of Tasmania’s wine being sold on-island to enthusiastic visitors and supportive locals, visiting is the best way to taste the breadth and diversity of wines available.”
This is the third year Wine Tasmania has presented the trade visitation program, with application numbers growing from 115 in 2014 to 155 last year – and even more interest expected this year.
“The feedback from the trade visitors we have hosted to date has been particularly positive, with more Tasmanian wines appearing on restaurant wine lists and wine retail shelves as a direct result,” Sheralee said.
The program is open to people currently employed in the wine trade, including but not limited to sommeliers, restaurateurs, food and beverage, retail and wholesale representatives. Applicants must be in a position of authority for wine purchasing decisions and available to travel to Tasmania on Sunday 26 June and Monday 27 June.
Interested trade representatives from the wine industry are invited to submit their interest by Friday 13 May via a simple application form available here.
A selection committee will review expressions of interest and confirmed participants will be announced by Monday 23 May.
The program is presented with support from the Tasmanian Department of State Growth.