Tahbilk CEO Alister Purbrick will launch a new natural wine label — Minimum — in partnership with his son and daughter-in-law, Matt and Lentil Purbrick, in September.
“Minimum will focus on minimum intervention wines, natural growing principles and true sustainability from vineyard to (and inclusive of) the bottle,” Matt says.
Its initial offering will include a 2018 Sangiovese Syrah, a 2018 Chardonnay and a 2019 Sangiovese Rosato.
“In preparation for launching Minimum we have spent the past two years converting a 125-acre vineyard on the Goulburn River to organic, with full certification expected in 2020, and we have employed minimum intervention practices at every stage of the natural winemaking process,” says Matt.
“Minimum is not just about good wine, it’s about good practice. And it’s about enjoying the good life, but not at the expense of the environment.”
By planting trees, Minimum’s wine range actually sequesters (or captures) more carbon than it produces. Each bottle is also recyclable, including the label, every cork is compostable and its boxes are made from 100 percent recycled materials.
Made with organic naturally-farmed grapes, wild and cultivated biodynamic yeasts, and minimum sulphur, Minimum’s launch varietals are elegant, light, fruit-forward celebratory wines, made for drinking now.
For the Purbrick family, a love of good wine has flowed in their blood and through their land for five generations, ever since Tahbilk Wines was taken on by Reginald Purbrick in 1925.
“After decades of working and living on the land we’re moving into a new phase of winemaking, and of living: actively searching for the minimum,” Matt says.
“The launch of Minimum reflects wider changes affecting the wine and wider agriculture industries. Given the current climate, we believe producing top quality wines using minimum intervention practices is a no-brainer — it’s absolutely essential,” Alister Purbrick says.
“We’re in the process of rolling out these organic techniques across the entire Tahbilk vineyard, too. We have been carbon zero accredited for seven years now so it’s time to take things to the next level and begin to see what minimum intervention really means.
“Minimum will sit alongside Tahbilk as its irreverent, changemaking sibling, leading the charge on that front.”
Minimum also marks the first time that Matt Pubrick will enter the family trade, joining his sister Hayley as a fifth-generation Purbrick family member in the wine trade.
Minimum Wines are available to pre-order now at minimumwines.com as a three-pack gift box, half dozen or dozen box (in single or mixed varietals). Single bottles will be available for sale from all good wine retailers from Monday 2 September.
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