Sunday 19 May 2019

This Little Pinot Went to Market: A Guide to Wine Marketing – eBook

$49.95

SKU: ePinot Category:

Product Description

Internationally-respected wine marketing expert Larry Lockshin* has teamed up with WBM – Australia’s Wine Business Magazine, to publish a dynamic new book called This Little Pinot Went to Market: A Guide to Wine Marketing.

A collection of magazine columns Lockshin has written over the past 17 years, the book covers a range of topics including branding, consumer behaviour, communication, distribution, tourism and merchandising.