Penfolds will start making wines from Napa Valley grapes from the 2018 Californian harvest onward. The wines will be made in the Napa by the Penfolds winemaking team.
Treasury Wine Estates also announced that it will release a Penfolds Champagne in 2019 – in time for the celebration of Penfolds’ 175th anniversary year.
In a big day of announcements, the company also unveiled a new range – Penfolds Special Bottlings. There are two new wines – Lot 1990, a pot distilled 28-year-old single batch brandy, available now; and Lot 518, a fortified Barossa Shiraz (94 percent) enlivened with Baijiu, scheduled for release in September.
Penfolds chief winemaker Peter Gago said: “Our Penfolds house style certainly allows and embraces the freedom to explore premium viticultural regions across the world. We are striving to add outstanding Californian-sourced wines to our offering by fiscal 2022.
“This builds on a proven and credible pedigree that dates back to vine cuttings brought to Adelaide by Dr Christopher and Mary Penfold in 1844, and more recently Kalimna cuttings taken to Camatta Hills vineyards in California in the 1990s.
“As an exponent of multi-regional sourcing, Penfolds continues to preserve a formidable reputation for remaining uncompromising on crafting wine to consistent quality, not quantity benchmarks.”
Mr Gago said the Penfolds winemaking team was delighted to engage in a “profound expansion” of its core range, while preserving Penfolds DNA.
“And at the same time, building upon the creativity, ingenuity and boldness of our winemaking ancestry,” he said
“This will broaden our base and help future-proof Penfolds.”
TWE chief marketing officer Michelle Terry said: “The news we have shared today represents a significant leap forward for Penfolds as we extend the brand’s rich and powerful past to innovate, create and preserve for the future.
“These extensions will consolidate Penfolds as a luxury brand that transcends beyond its existing sourcing regions and categories; positioning it for its next chapter.”
TWE CEO, Michael Clarke said: “Today’s news on Penfolds signifies another important step on Treasury Wine Estates’ journey to invest in and build true trust marks, expanding the Penfolds stable to include brandy, spirited wine and multi-country sourcing.
“Innovation of this nature plays a critical role in driving long term, sustainable growth for the company as we broaden brand appeal and offerings to consumers around the world.
“Multi-region and multi-country sourcing brings excitement and energy into established brands and at the same time strengthens TWE’s ability to deliver consistent, quality wine year on year, regardless of vintage variation.
“What we have announced for Penfolds is just the start of a much larger agenda we have to deliver continued growth.”