Seppeltsfield will release its inaugural still wine range in Australia this week in what proprietor Warren Randall describes as “a 167-year homecoming” for the historic brand.
The news comes a decade after Seppeltsfield was returned to private ownership.
The winery will unveil its first nationally-available Barossa red and white wines – including an Eden Valley Riesling, Barossa Grenache and Barossa Shiraz – to customers in its cellar door from Thursday 1 February. The wines will be available in Australian restaurants, bars, hotels and retail outlets from March.
Retailing for $25 a bottle, the wines will be distributed by Oatley Fine Wine Merchants.
Until now, red and white wines from Seppeltsfield have been limited to availability through cellar door. The national release of the Barossa still wines has been made possible by having full ownership of its trademark.
“It’s the final brushstroke on a beautiful canvas,” Warren Randall said.
“For more than a century, and particularly personified through Benno Seppelt, this business has been based on courage, ambition and ingenuity.
“From the famous avenue of palms planted by the Seppeltsfield workers during the Great Depression, to the revolutionary design of the gravity cellar, to the inception of a 100 Year Old Tawny, Seppeltsfield goes further than being just about grapegrowing and winemaking – it encapsulates so much of the Australian spirit.”
Additional tiers of wines, highlighting Barossa grounds-specific shiraz and icon releases, will be unveiled by Seppeltsfield later in the year.
The stunning labels feature a small star and a crown which are based on a brass wax letter seal found in the personal archives of fifth generation family member, Bill Seppelt. The labels also feature a small ‘WR’ – Warren Randall’s initials.