Sunday 17 February 2019

McLaren Vale racks up $100 million in exports for the first time

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McLaren Vale surpassed $100 million in annual bottled wine exports in 2018 – a first for the region and an increase of 20 percent on the 2017 figures.

The average export price is $11.04 per litre – more than three times the national average of $3.32 and an increase of six percent over the past 12 months.

Higher price points have also increased, in addition to 64 percent growth in exports to China.

Jennifer Lynch, general manager of the McLaren Vale Grape Wine & Tourism Association (MVGWTA)  is thrilled with the region’s continued international growth in key export markets.

“The export figures detailed in the Wine Australia report demonstrate year on year continued international demand for premium McLaren Vale wines,” Ms Lynch said.

“I recall reviewing our export performance in 2015 when our exports totalled $64 million – to be a part of our region’s near $40 million growth in three years is rewarding.

“The strong growth in higher price segments, particularly in China, reaffirms MVGWTA’s strategic commitment and focus in activating an international consumer marketing campaign in the China market in late 2019.”

d’Arenberg regional export manager Swenson Su credits export commitment to China for the continued success and growth for both d’Arenberg and McLaren Vale brands.

“Led by substantial growth in China, McLaren Vale is 46 percent above the national average growth rate – it’s pleasing to read,” said Mr Su.

“The region is blessed with some of the most dynamic exporters in Australia and China has proven to be an excellent market for d’Arenberg – our Chinese customers love the d’Arenberg Dead Arm in particular.

“We are seeing strong and continued demand from this market and we are committed to continued investment, building the brand name and the region’s prominence.”

Australia is the fifth-largest exporter of wine in the world and exports approximately 60 percent of its total production, with McLaren Vale contributing 9.4 million litres to international markets.

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