Thursday, April 26

How Melba Vineyard Became The Talk of The Village

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DESIGN CLINIC

Melba Vineyard Cabernet Sauvignon from De Bortoli Wines is only produced in years of exceptional vintage.

This limited release, individually numbered premium label was created for the outstanding 2012 and 2015 Yarra Valley vintages.

An understated elegance was created for this quality-driven wine. To further enhance the prestige of this brand, a six-bottle lie-down carton, an elegant individual gift box and trade flier were also produced by Design Energy.

Design Energy has upped the ante on this established brand from its previous packaging.

The story behind the Villages concept is to create wines from different villages within a region.

The design of this label is reflective of this French tradition of winemaking by creating a modern French typographical look. Green is used for wines from the Yarra Valley and red for wines from the Heathcote region.

A fresh new look that is contemporary yet classic, has given this brand new life to ensure sales will grow.

• This article was first published in the Design Clinic feature in WBM – Australia’s Wine Business Magazine, where Australia’s best wine label designers showcase their finest work.

designenergy.com.au

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