Australian wines are currently being showcased to more than 3,000 trade and media professionals at Vinexpo New York, a two-day trade fair featuring 400 wine producers.
Wine Australia’s involvement in the event – the first one for more than 10 years – is supported by $360,000 of the Australian Government’s $50 million Export and Regional Wine Support Package (the $50m Package).
The star-studded line-up of wines includes more than 50 Australian wine brands from 20 wine regions, with exhibitors presenting their products to the top buyers in North America.
Assistant Minister for Agriculture and Water Resources, Anne Ruston said: “The event is an opportunity to present our great Australian wines to the leading buyers and distributors in the world’s largest wine-consuming market.
“It’s exciting to see a renewed interest in Australian wine in the US market. Australia’s efforts to re-engage the US trade and media at events like Vinexpo are really starting to have an impact.”
Wine Australia CEO Andreas Clark said: “Vinexpo plays a crucial role in amplifying the trade’s appreciation of Australian wine. The New York event is connecting our wineries with thousands of leading buyers and distributors and ignites trade and media interest in some of Australia’s most exciting traditional and emerging wines through networking, tastings and masterclasses.”
Australia’s presence at Vinexpo New York includes a Wine Australia pavilion, two masterclasses and a 90+ Tasting Bar, hosted in partnership with Wine Spectator, where attendees can taste more than 30 wines that received 90 points or higher.
General manager, Market and Export Sales, Casella Family Brands, Libby Nutt said: “We are thrilled to be part of Wine Australia’s pavilion showcasing exceptional Australian wines.
“Already, we’ve had an opportunity to speak with many trade customers and media, all interested in hearing more about Peter Lehmann Wines, and very positive towards our wider Casella Family Brands portfolio.
“The future is certainly very bright for Australian wines in the US and other global markets.”
A key objective of the $50m Package is to grow Australian wine exports to the USA by six percent compound annual growth rate (CAGR) per annum by 2019–20.