Dawine, an Australian start-up trying to take advantage of the burgeoning appetite for premium wine in China, has announced the appointment of wine entrepreneur Dean Taylor as the new company CEO.
He will take a major stake in the company and drive growth as Dawine enters the B2B wine distribution market.
Taylor says that over the past 10 years there has been an enormous shift in the way consumers buy wine.
“The online and direct-to-consumer segment is the fastest growing part of the market. However, the wine supply chain hasn’t kept up with the changing landscape and is still as inefficient, fragmented and lacking in technology as it was 10 years ago.
“It’s time the industry harnessed the full potential of technology to eliminate all the double, triple and sometimes quadruple handling that goes on behind the scenes to get a single order delivered.
“My vision is to help digitally transform the wine supply chain with a ‘smart logistics’ platform that allows sellers to expand their reach internationally and domestically, by providing access to inventory from thousands of suppliers and drop ship orders directly to consumers from strategically placed depots.”