A delegation led by Hao Hongfeng, chairman of China’s largest online alcohol retailer Jiuxian.com, visited Watershed Premium Wines in Margaret River this week to sign a direct-purchase agreement.
Watershed Premium Wines managing director Geoff Barrett presented a letter of authorisation to the retailer.
Mr Hao gave a presentation to the winery on Jiuxian.com’s plans for marketing Australian wines. “Australian wine is very popular among Chinese consumers and the prospects are rosy,” he said.
“I hope the visit will enhance our mutual understanding. We have well-established channels, while you have high quality wine. Our cooperation will provide first-class wine services to global consumers.”
Mr Hao said consumption of wine by the Chinese public is growing rapidly. According to the latest data, both China’s import volume and import value of wine jumped in 2015, serving as a testament to the huge development potential for China’s wine market. In addition, wine designed for the average consumer is increasingly popular. Jiuxian.com has enhanced the global scale of its wine operations this year and April has been designated by the retailer as the month for celebrating wine. Jiuxian.com plans to select high-quality yet less expensive wine products for China’s domestic wine fans during its visit to Australia.
Watershed Premium Wines, the second largest producer in Margaret River, mainly produces red and white wines in three categories: Shades, Senses and Awakening.
Jiuxian.com expects to partner with more than 10 five-star wineries during the visit to Western Australia.
The company has signed agreements with Watershed Premium Wines, Brygon, Warner Glen, McHenry, Clairault | Streicker Wines and Flametree, all located in Margaret River.