Carlton & United Breweries has bought the Adelaide-based Riot Wine Co, the only company in Australia that sells wine exclusively in kegs and cans, led by its flagship rosé.
Riot co-founder and chief winemaker Tom O’Donnell (pictured) said: “We are incredibly excited to be joining Carlton & United Breweries. Their investment, expertise and customer relationships will help us continue our rapid expansion.”
Riot co-founder and general manager Joe Cook said: “We launched Riot Wine Co to start a wine revolution in Australia by getting venues and consumers to switch from bottles to steel kegs and aluminium cans.
“Wine drank this way is fresher and easier plus it’s more sustainable. Our kegs prevent wine oxidising and our wine has a fun and fresh taste profile, with less sulphur making it cleaner than traditional wine.”
Riot produces high quality wine from South Australian grapes, supporting local producers in premium wine regions. The new investment by CUB will also see Riot’s urban cellar door upgraded in the Adelaide suburb of Brompton, creating a revamped hospitality space.
The partnership continues CUB’s investment into SA and follows the building of a new Pirate Life brewery in Port Adelaide last year.
CUB Sales VP – Australia and NZ, Rose Scott said: “We are committed to being the best beverage company in Australia and expanding our portfolio to meet the evolving needs of Australian drinkers. Riot Wine Co will help us do that. Riot Wine Co is a truly innovative company and CUB shares its commitment to quality and sustainability. Its rapid expansion in just three years shows venues and retailers agree that it can deliver great things for consumers.
“We plan to accelerate the expansion of this growing business through our large on-tap network and more than 100 years of draught experience.
“The Riot Wine Co team won’t change and management will stay on to ensure the elements that have helped drive the business’ success remain in place.”
Riot wines have landed in hundreds of venues and retail stores nationwide after launching in 2016.