Saturday 19 October 2019

Bleasdale tweaks its labels to ‘ensure it remains relevant’ the world over

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Bleasdale has brought its founding father Frank Potts to the forefront of its wine portfolio in recognition of his foresight and pioneering spirit.

The Langhorne Creek winery launched a revamped 2017 Frank Potts Cabernet Blend (RRP $35) to coincide with Potts’ 204th birthday on 11 July.

It features a modern new label designed by Matthew Remphrey of Parallax Design in Adelaide.

Florian Nicolle illustrated Frank Potts for the label.

“We saw and liked another illustration Florian had done and were using that as inspiration for our creative direction on the new label,” Bleasdale general manager Leigh Warren says.

“We then made contact with Florian and he was only too happy to illustrate Frank – he’s done a terrific job.”

Bleasdale has also taken the opportunity to update the label on its Generations wines (RRP $35).

As part of the portfolio refresh, Bleasdale has also evolved its Heritage range (which includes Mulberry Tree Cabernet Sauvignon and Bremerview Shiraz), as well as its iconic Sparkling Shiraz.

“These label changes are tweaks to ensure Bleasdale remains relevant to wine lovers all over the world,” Leigh says.

Frank Potts is one of Australia’s most overlooked achievers – having been present at the founding of two capital cities (Adelaide and Perth) and having established a wine region.

An avid sailor, Potts founded the wine region of Langhorne Creek, located between the Adelaide Hills and the Coorong an hour’s drive southeast of Adelaide, first planting grapes in the region in the 1850s.

“After 169 years and six generations, Bleasdale remains committed to the vision and pioneering spirit of our founder (my great, great grandfather), Frank Potts,” said Bleasdale ambassador Robbie Potts.

“Frank built Bleasdale with little more than a carpentry kit to his name – he built his house, the winery, wine presses, crushers, stills, his own plough, and of course the ingenious system of flood gates that still remain on the property today.

“And when he wasn’t building things at Bleasdale, he built boats – paddle steamers, barges, punts and racing yachts. There was nothing he couldn’t do.”

The descendants of Frank Potts continue as custodians of Bleasdale today, with fifth and sixth generation family members working for the business.

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