Australian winemakers are big on the personal touch in everything they do – and so is WineWorks Australia, a transport and logistics provider based at Lonsdale near McLaren Vale.
Established in 2004 as the premium logistics and warehousing provider to the South Australian wine industry, WineWorks now has more than 300 clients across Australia. And, like all successful winemakers, it has an ever-expanding trophy cabinet that includes the Export award at the 2015 WISA Wine Supplier of the Year and the Distribution and Logistics award at the inaugural 2016 Wine Industry Impact Awards.
A family business, WineWorks reworks more than 1 million bottles of wine each year and manages 1,000 export movements a week.
The facility has 12,000 square metres of premium temperature-controlled warehousing as well as 1,500 square metres of ambient warehousing.
General manager Kent Brown says the strong growth and success of the business has a lot to do with putting the customer first at every stage of the process.
“We’ve found that efficient, personal service is highly valued among winemakers,” Kent says.
“If you can nail that, then there’s a good chance you’ll get repeat business and a loyal following. We proud to say that’s exactly what’s happened at WineWorks.
“We are not just a provider, but an integrated business partner, dedicated to delivering great service and cost savings."
"Our success rate for for consignments delivered in full on time (DIFOT) is 99.2%. This hasn't changed since 2010 and is something we are proud of."
Kent continues, "There is something to be said for the traditional way of customer service which is making sure your clients are happy, if there is a problem fix it, and there is few things that can't be solved over a glass of wine or a few beers."
"Building a relationship with our clients helps us understand their business and vice versa. Twitter and facebook and nice slogans are one thing, but knowing that when you come to WineWorks we will do what we say we will gives our customers peace of mind and ultimately gets people coming back and recommending us to other people within the industry. Our clients are our best marketing tool and the ultimate 'social media'."
Kent says reworking jobs – including relabeling and overstickering – is a booming side of the business and a new dedicated reworking area will be fully operational this year.
“It will be the best of its type in Australia,” Kent says.
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